Justin Jefferson’s Cinnamon Toast Crunch $50 Cereal Collaboration Sells Out In Minutes
Minnesota Vikings break out wide receiver is having a great first two years in the NFL. The star receiver recently teamed up with the General Mills cereal, Cinnamon Toast Crunch to create 'Griddy Toast Crunch'.
Jefferson became the first player in NFL history to eclipse over 3,000 receiving yards in his first two seasons. This past year he set a career highs in in catches (108), yards (1,616) and touchdowns (10). My favorite thing about JJettas besides being a Viking, is when he celebrates by doing the Griddy.
The company announced they will be releasing limited edition celebrity-Cinnamoji pairing cereals and Jefferson's 'Griddy Toast Crunch' sold out within 90 minutes. The $50 purchase also included an exclusive Under Armor sweatshirt. The company posted the cereal being on-sale at 10 am on 2/24/22:
It was only available off the cereal's website and they described the limited edition bundle as:
You may have spotted the Cinnamoji learning the Griddy from professional football player Justin Jefferson earlier this season, but now they have teamed up to bring you the greatest collectable cereal … Griddy Toast Crunch. SKOL! We took the best of Cinnamon Toast Crunch, its crunchy squares blasted with Cinnadust, and packed them into a new, limited edition box design where the Cinnamojis took over the field helping the wide receiver complete one epic catch.
Then roughly, 84 minutes later they tweeted out:
Hopefully you got yours before they were gone. I unfortunately did not channel my inner JJettas and was not fast enough. By the sounds of this tweet, looks like Spongebob might up next in the limited edition pairing series. They also made a quick little promo video about Jefferson's special edition cereal: